WHO WE ARE

Meet the founder and head coach

Pete Usher

From very humble beginnings, Pete’s had a fantastic professional career, holding roles that include HR Director, Non-Executive Director, COO, and CEO. Outside of the work arena, Pete has completed multiple endurance events, including marathons, half and full Ironman triathlons. It's fair to say that Pete has covered the ‘hard yards’ and pushed his perceived personal limits.

In his early career, he quickly rose through the ranks in a large-scale manufacturing organisation, realising the only way to succeed in the environment was to evolve and learn more to become more; that’s when his thirst for personal evolution began. This sparked a lifelong fascination with individual growth in all ways. As a byproduct of this obsession with human capability, Pete's naturally warm personality, authentic style, and proactive demeanour meant he would naturally lead by example and develop the people around him. Over the years, a career in coaching has organically been created, and the natural connection between his personality and purpose aligns perfectly when he coaches, spontaneously developing others to see their true potential.

Giving Back

Pete also works pro bono with a charity to support people who have not had the direction needed in early life.

Usher
DGC

Mission Statement

Mission Statement

My passion is opening the door to your potential through coaching

I believe in thinking and acting differently

Success is a byproduct of helping others become more

Pete Usher
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Dakota Guild Coaching Founder

Real stories, real transformations

The guild effect

At Dakota Guild Coaching, we take immense pride in the impact of our coaching. Every journey is unique, but the goal remains the same - unlocking potential, creating clarity, and driving lasting transformation. From leaders and entrepreneurs to individuals seeking growth, they have experienced profound breakthroughs that have reshaped their lives. Their stories are a testament to the power of our coaching, the depth of our commitment, and the life-changing results we strive for.

Read their testimonials and see firsthand how Dakota Guild has helped others step into their purpose because when they succeed, we succeed.

 

The Guild Community 

People that DGC has coached are part of the Guild, and if they choose, they can join the Guild community, making us stronger together.